华为企业身份建构的话语策略研究
The Study of Discourse Strategies for the Construction of Huawei Corporate Identity

本文采用话语历史分析方法，选取华为投资控股有限公司2019~2023年度报告中的领导层致辞作为研究语料，构建小型语料库，借助语料库分析软件Lancsbox V6.0，分析华为企业身份建构的话语策略及其语言实现方式。研究发现，华为采用命名策略、述谓策略、视角化策略和强化/弱化策略来建构企业身份，向公众传递出积极正能量、负责任的亲民形象。致力于为话语历史分析与企业身份建构的深入研究提供借鉴。
From the perspective of Discourse-Historical Approach, this paper uses messages from the leadership of Huawei in 2019~2023 corporate annual reports as a small corpus, and investigates the discursive strategies and its linguistic realizations adopted by Huawei in the construction of corporate identity with the help of corpus analysis software Lancsbox V6.0. The results show that Huawei adopts strategies of nomination, predication, perspectivization as well as intensification and mitigation to portray itself as a friendly, positive and responsible corporate. And this research is dedicated to provide implications for further analysis of Discourse-Historical Approach and discursive construction of other corporate identities.