乡村振兴视域下贵州乡村旅游电商的发展现状及优化路径研究
Research on the Development Status and Optimization Path of Guizhou Rural Tourism E-Commerce from the Perspective of Rural Revitalization

随着乡村振兴战略的持续推进，贵州乡村旅游业得以迅速发展，同时将电子商务应用于乡村旅游也成为旅游业新的发展方向。本文通过梳理贵州乡村旅游资源和旅游电商的发展现状，发现其面临人才与技术短缺、基础设施建设滞后、智慧旅游意识薄弱以及宣传力度不够等问题。在借鉴国内外乡村旅游电商发展经验的基础上，提出大力培养旅游电商复合型人才、完善乡村基础设施建设、打造智慧化旅游平台、提高网络宣传力度等优化路径。以期推动贵州乡村旅游电商健康快速发展，促进贵州乡村旅游业高质量发展。
With the continuous promotion of rural revitalization strategy, Guizhou rural tourism has been developed rapidly, while the application of e-commerce in rural tourism has become a new development direction of tourism. By combing the rural tourism resources and the development status of tourism e-commerce in Guizhou, this paper finds that it faces the problems of talent and technology shortage, lagging infrastructure construction, weak awareness of smart tourism and insufficient publicity. Based on the experience of rural tourism e-commerce development at home and abroad, it is proposed to vigorously cultivate tourism e-commerce composite talents, improve the construction of rural infrastructure, create a smart tourism platform, and improve network publicity and other optimization paths, in order to promote the healthy and rapid development of rural tourism e-commerce in Guizhou, and promote the high-quality development of rural tourism in Guizhou.