望江挑花文化基因解码及应用——以酒店为例
Wangjiang Embroidery Culture Gene Decoding and Application—Taking Hotels as an Example

为实现望江挑花非物质文化遗产的保护与发展，并对望江挑花文化基因进行提取分析及设计应用，探索其在酒店产品的应用。将望江挑花文化基因引入现代酒店业，而酒店业作为碱基间的“氢键”，望江挑花文化基因与现代酒店业通过“氢键”形成的碱基配对相连，形成相当稳定的组合，构建一种牢固的体系，从而促使望江挑花非遗文化的良性发展。将望江挑花文化基因解码与酒店产品设计结合，突出望江挑花非遗的独特性，并在打开知名度的同时增加其酒店产品的附加值，更彰显望江挑花文化传承的意义与经济价值。
To realize the protection and development of the intangible cultural heritage of Wangjiang embroidery, which is to analyze and apply the cultural genes of Wangjiang embroidery, and to explore its application in hotel products. The cultural gene of Wangjiang embroidery is introduced into the modern hotel industry. The hotel industry acts as the “hydrogen bond” to pair the cultural gene of Wangjiang embroidery and the modern hotel industry, thus forming a stable combination, building a solid system, and promoting the benign development of Wangjiang embroidery’s non-heritage culture. Combine the genetic decoding of Wangjiang embroidery culture with the design of hotel products, highlight the uniqueness of Wangjiang embroidery non-heritage and increase the added value of hotel products while opening the popularity, thus highlighting the significance and economic value of Wangjiang embroidery non-heritage.