文旅融合视域下江南乡村旅游视觉设计研究
Study on Visual Design of Rural Tourism in Jiangnan from the Perspective of Culture and Tourism Integration

目的：为助力江南地区乡村振兴，推进地域文化和旅游业的深度融合，探索开展乡村旅游视觉设计的策略。方法：以江南地区为例，分析当前乡村旅游视觉设计过程中存在的问题，将文旅融合的理念引入其中。结果：提出江南乡村旅游视觉设计的策略。结论：通过开发具有地域特色的文创产品和构建乡村旅游视觉设计经营管理机制，在设计实践中促进文旅融合，为江南乡村旅游视觉设计提供了可行的方法与路径。
Objective: In order to help the rural revitalization of Jiangnan area, promote the deep integration of regional culture and tourism, and explore the strategy of developing rural tourism visual design. Method: Taking Jiangnan area as an example, this paper analyzes the existing problems in the process of rural tourism visual design, and introduces the concept of cultural and tourism integration into it. Results: Put forward the strategy of Jiangnan rural tourism visual design. Conclusion: Through the development of cultural and creative products with regional characteristics and the construction of rural tourism visual design management mechanism, the integration of culture and tourism is promoted in the design practice, which provides a feasible method and path for the visual design of rural tourism in Jiangnan.