数字化背景下博物馆数字文创产品设计研究
Research on the Design of Museum Digital Cultural and Creative Products under the Digital Background

数字化时代，数字技术在博物馆文创产品设计中发挥着重要作用。博物馆不仅是文化的传承者和守护者，更是文化创新的引领和先行者，博物馆文创产品的数字化进一步推动文化传承和创新发展。本文阐述了数字文化创意产品的概念，从多元性、虚拟性、及时性和交互性四个方面分析博物馆数字文化创意产品的特征，并从隐私与数据安全、技术成本与内容平衡以及产品内容同质化三方面分析目前博物馆数字文创产品设计中存在的问题，最后论述博物馆数字文化创意产品设计策略：明确内容主题与目标受众、打造沉浸式的使用场景、构建数字用户的个性化服务和提升用户自主控制感与流畅体验感。以期推动博物馆事业的创新发展，促进文化传承与交流的现代化。
In the digital age, digital technology plays an important role in the design of museum cultural and creative products. Museums are not only the inheritors and guardians of culture, but also the leaders and forerunners of cultural innovation. The digitalization of cultural and creative products of museums further promotes the development of cultural inheritance and innovation. This paper expounds on the concept of digital cultural creative products, analyzes the characteristics of museum digital cultural creative products from four aspects: pluralism, virtuality, timeliness and interactivity, and analyzes the existing problems in the design of museum digital cultural creative products from three aspects: privacy and data security, technical cost and content balance, and product content homogeneity. Finally, it discusses the design strategy of the museum’s digital cultural creative products: clarifying the content theme and target audience, creating immersive use scenes, constructing personalized services for digital users, and enhancing users’ sense of autonomous control and smooth experience, in order to promote the innovative development of museum undertakings, promote the modernization of cultural inheritance and exchange.