电商平台“二选一”行为的反垄断法分析
Antitrust Analysis of “Choose One from Two” Behavior by E-Commerce Platforms

近年来，电商平台“二选一”行为在学术界引发大量讨论。如何界定该行为的性质，该行为对竞争有何影响，学者们提出了不同的看法。本文探讨了电商平台实施“二选一”行为对市场竞争的影响。通过分析相关案例和法律框架，评估了这种做法在市场支配地位、消费者权益和竞争环境中的作用。特别强调了如何平衡电商平台的经营自由与市场公平竞争之间的关系，以及反垄断法如何应对这一挑战。文章呼吁进行全面的市场和法律分析，以确保市场健康发展，保护消费者利益，并促进公平竞争。
In recent years, the practice of “choose one from two” by e-commerce platforms has sparked extensive discussion in the academic community. There are differing views on how to define the nature of this behavior and its impact on competition. This paper explores the effects of the “choose one from two” practice by e-commerce platforms on market competition. By analyzing relevant cases and the legal framework, it assesses the role of this practice in terms of market dominance, consumer rights, and the competitive environment. It emphasizes how to balance the operational freedom of e-commerce platforms with fair market competition, and how antitrust laws can address this challenge. The article calls for comprehensive market and legal analyses to ensure the healthy development of the market, protect consumer interests, and promote fair competition.