非物质文化遗产的传承与开发路径研究——以宾阳关公诞为例
Research on the Inheritance and Development Path of Intangible Cultural Heritage—Taking Binyang Guan Gong’s Birthday as an Example

宾阳关公诞已有180多年的历史，是南宁市非物质文化遗产名录项目，具有较好的传统文化与民族地域特色，但存在民俗旅游规划不清晰、文创项目极度缺乏、传播推广力度不够等主要问题。结合体验经济、民俗旅游和当地实际，提出打造关公民俗文化旅游路线、建设关公民俗文化旅游园、创新民俗体验项目、强化宣传推广等策略来开发提升关公诞，从而助推南宁市文化和旅游业高质量发展。
Binyang Guan Gong’s birthday has a history of more than 180 years, and it is an intangible cultural heritage list item in Nanning. It has good traditional culture and ethnic regional characteristics, but there are some main problems such as unclear folk tourism planning, extreme lack of cultural and creative projects, and insufficient dissemination and promotion. Combining the experience economy, folk tourism and local reality, this paper puts forward some strategies to develop and promote Guan Gong’s birthday, such as building Guan Gong’s folk culture tourism route, building Guan Gong’s folk culture tourism park, innovating folk experience projects and strengthening publicity and promotion, so as to promote the high-quality development of Nanning’s culture and tourism industry.