非遗活化传承下“西路乱弹”数字传播创新设计研究
Study on the Digital Communication Innovation Design of Zhuji Opera under the Revitalization and Inheritance of Intangible Cultural Heritage

西路乱弹是小山村里的国家级非遗。在非遗活化传承下，为了挽救西路乱弹停滞不前的困境，以视觉化的方式，打造一个涵盖多功能领域，色彩绚丽、个性鲜明的西路乱弹数字传播平台。希望通过创新设计方式，让西路乱弹逐渐走进大众生活中。首先，通过资料收集与整理，深入了解西路乱弹文化的历史、发展和现状，深刻认识到这一传统文化的活化价值。其次，对西路乱弹现存的传播困境进行视觉、数字、文化市场三方面的语境分析。进一步，针对西路乱弹传播问题，提出视觉化、数字化、产品化三方面解决方法。最后，结合前期理论阐述，以非遗“西路乱弹”数字传播平台为载体，对西路乱弹视觉化做设计呈现与宣传实践。西路乱弹的数字平台实践将西路乱弹传统与现代设计相结合，创造出独一无二的西路乱弹视觉元素，并应用于多种领域，构成一个完整的西路乱弹视觉化传播体系。这对非遗西路乱弹的发展传承起推动作用，拓宽宣传普及度的同时促进西路乱弹文化的传承与创新。
Zhuji opera is a national non-legacy in a small mountain village. In order to save the stagnation of Zhuji opera under the non-heritage revitalization and inheritance, a digital communication platform covering multi-functional fields, colorful and distinctive Zhuji opera is created in a visual way. It is hoped that through innovative design methods, the Zhuji opera will gradually come into the public’s life. Firstly, through the collection and organization of data, we have gained a deep understanding of the history, development and current situation of the Zhuji opera culture, and have deeply realized the revitalization value of this traditional culture. Secondly, we analyze the existing communication dilemmas of the Zhuji opera in the visual context, digital context, and cultural market context. Further, to solve the communication problems of the Zhuji opera, the three solutions of visualization, digitization, and productization are proposed. Finally, combining with the previous theoretical elaboration, we take the digital communication platform of the non-legacy Zhuji opera as the carrier, and do the design presentation and publicity practice for the visualization of the Zhuji opera. The digital platform practice of Zhuji opera combines the tradition of Zhuji opera with modern design, creates unique visual elements of Zhuji opera, and applies them to many fields, constituting a complete visualization system of Zhuji opera. This will promote the development and inheritance of the non-heritage Zhuji opera, broaden the popularity of publicity and promote the inheritance and innovation of Zhuji opera culture at the same time.