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阿多诺文化工业视角下短视频研究
Research on Short Videos from the Perspective of Adorno’s Cultural Industry

DOI: 10.12677/ACPP.2023.1211380, PP. 2322-2328

Keywords: 短视频,阿多诺,文化工业理论
Short Video
, Adorno, Cultural Industry Theory

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Abstract:

阿多诺在《启蒙辩证法》一书中批判了正是技术发展、工业进步、工具能覆盖全球的极大成就为人类的灾难创造了条件。随着资本主义的发展愈演愈烈,文化的发展也随之步入歧途,开始表现出同一性、欺骗性和反启蒙性等特征,而近几年短视频的兴起,在迎合市场与消费者闲暇娱乐精神需求的同时,短视频中隐藏的种种陷阱与危机也值得我们深思研究。
Adorno criticized in his book “Dialectic of Enlightenment” that it is the great achievements of technological development, industrial progress, and tools that can cover the world that create the conditions for human disasters. As the development of capitalism intensifies, the development of culture has also gone astray, beginning to show characteristics such as identity, deception, and counter-enlightenment. In recent years, the rise of short videos has catered to the market and consumers’ leisure entertainment. In addition to spiritual needs, the various traps and crises hidden in short videos are also worthy of our careful study.

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