反“数字弃民”：适老化网购交互界面设计策略
Anti “Digital Abandonment”: Design Strategy for Aging Friendly Online Shopping Interaction Interface

本文将从老年人在网购时代成为“数字弃民”的问题为切入点，通过对老年群体生理特征、认知能力、心理特征进行分析，提出适老化网购交互界面的设计策略。文章首先对我国老龄化趋势和老年群体网购背景进行分析；其次分析了现有网购交互界面的不足；最后根据以上分析，从视觉层、行为层与情感层三方面出发，基于适老化原则优化改进网购平台的交互界面。通过本课题的研究，希望在针对老年人网购交互界面设计时有一定的理论依据，多关注老年人生理、心理方面的变化，为老年群体带来友好的网络购物体验。
This article will take the issue of elderly people becoming “digital abandonment” in the era of online shopping as the starting point, and put forward the design strategy of the aging online shopping interactive interface by analyzing the physiological characteristics, cognitive ability and psychological characteristics of the elderly group. The article first analyzes the trend of aging in China and the background of online shopping for the elderly population. Secondly, the shortcomings of the existing online shopping interaction interface were analyzed. Finally, based on the above analysis, starting from the visual layer, behavioral layer, and emotional layer, optimize and improve the interactive interface of online shopping platforms based on the principle of aging adaptation. Through the research of this topic, it is hoped that there will be a certain theoretical basis for designing interactive interfaces for elderly online shopping, paying more attention to the physiological and psychological changes of the elderly, in order to guide the elderly group to complete online shopping.