符号学在情感化治愈系校园纪念品中的应用研究——以澳门城市大学校园纪念品设计为例
Research on the Application of Semiotics in Emotional Healing Campus Souvenirs—Taking the Campus Souvenir Design of City University of Macao as an Example

校园纪念品是校园与受众群体之间的情感维系，亦是将校园元素应用转化为深刻情感表达的发展路径及呈现形态。当下的校园纪念品设计良莠不齐，而受众群体的需求也不再仅停留于功能层面，同时体现在其情感需求及文化内涵的追求上。本文根据澳门城市大学的校园特色及文化符号进行元素提取；以校园群体的多层次受众群为中心，分析校园纪念品中的情感因素；基于情感化设计三层次理论，研究符号学在情感化治愈系校园纪念品中的应用研究及情感表达。
Campus souvenirs are the emotional connection between the campus and the audience, as well as the development path and presentation form that transform the application of campus elements into profound emotional expressions. The current design of campus souvenirs varies from good to bad, and the needs of the audience are no longer limited to the functional level, but also reflected in their emotional needs and the pursuit of cultural connotation. This article extracts elements based on the campus characteristics and cultural symbols of City University of Macau; analyzes the emotional factors in campus souvenirs by focusing on the multi-level audience of the campus group; and researches the application study of semiotics in emotional healing campus souvenirs and the expression of emotions based on the three-level theory of emotional design.