礼品过度包装问题的可互动设计研究
Research on Interactive Design for the Issue of Excessive Gift Packaging

过度包装在现代社会中已成为一个普遍存在的问题，不仅影响资源的合理利用，也对环境造成了不小的负担，而礼品包装则是过度包装的“重灾区”。为了解决这一问题，本研究旨在探讨可互动设计在解决礼品过度包装问题中的作用与实践。可互动设计作为一种新兴的设计趋势，强调通过与消费者之间的互动，传递信息、增加趣味性、提升体验和价值感。本文通过系统性的实例分析，揭示了可互动设计在减少过度包装的同时提升礼品价值感方面的潜力和优势。
Excessive packaging has become a prevalent issue in modern society, affecting not only the rational utilization of resources but also burdening the environment, with a particularly severe impact on gift packaging. To address this concern, this study aims to explore the role and practice of interactive design in resolving the issue of excessive gift packaging. Interactive design, as an emerging design trend, emphasizes the interaction between designers and consumers, enabling the transmission of information, enhancing amusement, elevating experiences, and fostering a sense of value. Through systematic case analyses, this paper reveals the potential and advantages of interactive design in simultaneously reducing excessive packaging and augmenting the perceived value of gifts.