基于叙事理论的城市文创设计策略研究
Research on Urban Cultural and Creative Design Strategies Based on Narrative Theory

目的：充分关注城市文创产品的审美体验与社会价值，结合叙事性设计理念，探索以叙事模型为导向的城市文创产品设计思路，以叙事思维赋能城市文创。方法：系统分析了将叙事理论引入城市文创设计的可行性，对城市的文化资源进行深层次梳理，重点阐述了城市文创叙事设计流程，包括叙事主题、叙事情节、叙事层次这三个层面。从叙事设计流程的视域构建城市文创叙事模型，提出城市文创设计叙事策略。结论将叙事模型引入城市文创设计，为城市文创产品的应用提供新的叙事框架与实践路径，以期优化城市文创叙事的理论结构，为城市文化产业发展提质增速。
Objective: This paper aims to pay full attention to the aesthetic experience and social value of urban cultural and creative products, combine with the concept of narrative design, explore the idea of urban cultural and creative product design oriented by narrative model, and empower urban cultural and creative with narrative thinking. Method: The feasibility of introducing narrative theory into urban cultural and creative design is systematically analysed, the cultural resources of the city are sorted out at a deep level, and the narrative design process of urban cultural and creative design is focused on, including the three levels of narrative theme, narrative plot, and narrative level. From the perspective of narrative design process, the narrative model of urban cultural and creative design is constructed, and the narrative strategy of urban cultural and creative design is proposed. Results: The narrative model is introduced into urban cultural and creative design to provide a new narrative framework and practical path for the application of urban cultural and creative products, with a view to optimising the theoretical structure of urban cultural and creative narrative, and improving the quality and speeding up the development of urban cultural industry.