The user (consumer/client) is increasingly involved
in production and innovation processes. This phenomenon is changing the way we
look at innovation. Therefore, two changes
are at play: on the one hand, the joining of goods and services
innovations in a common framework, and on the other, linking them with consumer
participation. These approaches allow us to derive a service-goods-user typology according to the different kinds of production. So,
another element must be added to the historical production organizations:
artisanal, manufacturing, industrial, informatics, scientific, and
customization. The method consists of the evolution of those productive
organizations based on tools, machinery, energy, information and science, and
customer participation. Even if they are
present since the artisanal production, an unfold of productivity began with
the industrial revolution, separating itself into machinery and energy. Then, there camethe computer and scientific revolutions. Different services and goods are
correlated with each stage of organizational production increasing, in this
context, customization and user involvement.
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