农村籍大学生返乡就业意愿及政策影响研究——基于二元Logistic回归模型的实证研究
Study on the Employment Intention of Rural College Students Returning Home and the Influence of Policy—Empirical Research Based on Binary Logistic Regression Model

乡村振兴事业离不开熟悉和了解乡村的人力资源的大力支持，农村籍大学生凭借其在农村的生活和成长经验，便是参与乡村事业的最佳人选。文章基于二元Logistic回归模型从政府行为因素对农村籍大学生返乡就业意愿的影响出发，研究对乡村振兴政策的了解程度、周到的政府咨询工作、报考公务员或研究生的优惠条件、户籍地地方政府开展的返乡就业宣传活动、家乡目标单位有能干的领导引领、家乡出台更多的优惠政策、家乡的工资福利水平、对优惠政策落实的担心共8个方面政府行为对农村籍大学生返乡就业意愿的影响。通过分析发现周到的政府咨询工作、户籍地地方政府开展的返乡就业宣传活动对农村籍大学生返乡就业意愿有显著影响。建议政府应该加强就业咨询体系建设，同时，各级地方政府也要做好当地就业的宣传工作，大力宣传本地区就业优势，吸引从本地走出的“金凤凰”“飞”回家乡来。
Rural revitalization is inseparable from the strong support of human resources in the countryside, and rural college students are the best candidates to participate in rural undertakings with their living and growth experience in rural areas. Article based on the binary Logistic regression model from the government behavior factors on the influence of rural college students returning employment intention, the understanding of rural revitalization policy, thoughtful government consulting work, enter oneself for an examination the preferential conditions of civil servants or graduate students, local government domicile home employment publicity activities, home target unit has competent leadership lead, home more preferential policies, home wages welfare level, worry about the preferential policy implementation, a total of eight aspects of government behavior on the influence of rural college students returning employment intention. Through the analysis, it is found that the thoughtful government consultation work and the returning home employment publicity activities carried out by the local government of the domicile have a significant impact on the willingness of rural college students to return home for employment. It is suggested that the government should strengthen the construction of the employment consultation system. At the same time, the local governments at all levels should also do a good job in the publicity of local employment, vigorously publicize the employment advantages of the region, and attract the local “Golden Phoenix” and “fly” to come back to their hometown.