马克思主义新闻观视域下网络自媒体存在的问题及其对策
The Problems and Countermeasures of Network We-Media from the Perspective of Marxist News View

随着互联网技术的不断发展与进步，网络自媒体逐渐成为信息传播的主要信源。自媒体时代的到来，为人们表达思想、传播信息带来诸多便利的同时，也凸显了许多亟需解决的问题：缺少对主旋律的有效传播、忽视人民群众利益诉求、信息失真失实、舆论引导工作难度大、自媒体从业者综合素养较低。马克思主义新闻观作为有效引导新闻媒体行业发展的重要理论，其内涵丰富，包含党性原则、人民性原则、遵循新闻传播规律及正确引导舆论四个方面的基本内容。只有将马克思主义新闻观作为指导思想，始终坚持正确的政治方向、坚持人民至上、增强信息内容的真实性、提高舆论引导力、提升自媒体从业者的综合素养，才能更好地指导网络自媒体的传播实践。
With the continuous development and progress of Internet technology, network we media has gradually become the main source of information transmission. The arrival of the era of “we media” not only brings a lot of convenience for people to express their thoughts and disseminate information, but also highlights many problems that need to be solved: the lack of effective communication of the theme, the neglect of the interests of the people, information distortion and false, difficult work of public opinion guidance, low comprehensive literacy of “we media” practitioners. As an important theory to effectively guide the development of the news media industry, Marxist news concept is rich in connotation, including the party principle, the people’s principle, the law of news communication and the correct guidance of public opinion. Only by taking Marxist news concept as its guiding ideology, adhering to the correct political direction, upholding the people’s supremacy, enhancing the authenticity of information, improving the guiding power of public opinion, and improving the comprehensive quality of we-media practitioners, can we better guide the communication practice of network we-media.