新媒体对非遗产业化的影响及对策研究
The Influence of New Media on the Industrialization of Intangible Cultural Heritage and the Countermeasures

在新媒体时代，非遗作为凝聚历史和彰显民族特色的文化，在现代科技的支撑下可以探索出一条新的产业化道路，传统文化正以一种新的方式走进大众视野。随着人们对精神文化需求的增长，社会对非遗传承发展关注度的提升，利用新媒体环境特点推动非遗产业化发展，寻求新时代背景下非遗生存发展空间。
In the new media era, intangible cultural heritage, which embodies history and highlights national characteristics, can explore a new path towards industrialization with the support of modern science and technology. Traditional culture is entering the public’s field of vision in a new way. As people’s spiritual and cultural needs continue to grow, society pays more attention to the development of intangible heritage. The characteristics of the new media environment can be used to promote the industrialization of intangible heritage and seek its development and survival in the new era.