非物质文化遗产的数字化传播
Digital Communication of Intangible Cultural Heritage

非物质文化遗产是中国非常珍贵的传统文化资源，不断更新和思考对非物质文化遗产的数字化传播手段非常重要。在数字媒介十分丰富的信息浪潮中，非物质文化遗产与数字技术结合的展现方式具备多样性、内涵性、技术性等特征；为了更好地对非物质文化遗产进行数字化传播，需要联合多方资源，创新联合手段；夯实人才基础，缩小代际数字鸿沟差距，提升传播者数字化传播素养；强化平台建设，对接优质资源；创新融合机制，应用多元技术；加强内容监管，健全保存机制。打造非物质文化遗产的数字化产品服务的同时，要积极顺应人民对于美好生活的精神文明需求，做出更加品质化、个性化、多元化的非物质文化遗产数字化传播作品。
Intangible cultural heritage is a very precious traditional cultural resource in China, so it is important to constantly update and re-flect on the digital means of dissemination of intangible cultural heritage. In the wave of digital me-dia, the display mode of intangible cultural heritage combined with digital technology has charac-teristics such as diversity, richness, and technological innovation. In order to better disseminate intangible cultural heritage digitally, it is necessary to combine multiple resources and innovate joint means. This includes building the talent base, narrowing the intergenerational digital divide, enhancing the digital communication literacy of communicators, strengthening platform construc-tion and connecting high-quality resources, innovating integration mechanisms, and applying mul-tiple technologies. Additionally, it is necessary to strengthen content supervision and improve preservation mechanisms. While building digital product services for intangible cultural heritage, it is necessary to actively comply with the people's spiritual and civilized demand for a better life, and make digital communication works of intangible cultural heritage more high-quality, personalized and diversified.