智媒时代网络舆论引导力建设探析——基于葛兰西文化领导权理论的现实解读
Exploring the Construction of Online Public Opinion Guidance in the Age of Smart Media—A Realistic Interpretation of Gramsci’s Theory of Cultural Leadership

葛兰西文化领导权理论是一个完整的理论体系，由实践哲学、“完整的”国家构成学说和获取与巩固无产阶级政权合法性三部分组成该理论体系的“骨骼框架”；在此基础上由市民社会、“有机的”知识分子、“现代君主”和“阵地战”四部分内容充实丰满了文化领导权理论，成为理论体系的碧瓦朱檐。智媒时代，葛兰西的文化领导权理论仍对已取得胜利的无产阶级执政党掌握意识形态领导权问题的研讨具有重要意义，对于我国网络舆论引导力建设过程中存在的问题挑战提供了具有科学性的解决思路和启示。
Gramsci’s theory of cultural leadership is a complete theoretical system, which consists of three parts: the philosophy of practice, the “complete” doctrine of the constitution of the state and the acquisition and consolidation of the legitimacy of the proletarian power, and the “skeletal framework” of the theoretical system. On this basis, the theory of cultural leadership was enriched by four parts: the citizen, the “organic” intellectual, the “modern monarch” and the “positional warfare”, which became the tiles of the theoretical system. In the age of intellectual media, Gramsci’s theory of cultural leadership is still of great significance to the discussion of the issue of the ruling proletarian party’s mastery of ideological leadership, and provides scientific solutions and inspiration to the problems and challenges in the process of building the guidance of public opinion on the Internet in China.