绍兴传统手工艺的数字化保护与传承路径探究——以“留艺”小程序设计为例
Exploring the Digital Protection and Inheritance Path of Traditional Handicrafts in Shaoxing—Taking the Design of “Liuyi” Mini-Program as an Example

本文通过文献分析法和问卷调查法对绍兴地区传统手工艺的传承传播现状进行调查研究，分析其发展趋势和现存问题。研究发现，传统手工艺在新的历史背景下面临着技术人才匮乏、传播效果受限、产品模式落后等困境。针对这些难题并结合问卷调查的反馈，确定“留艺”小程序设计的定位和理念。本文认为基于微信小程序的开发打造一个传统手工艺数字藏品的专门化展示、销售平台，并在实际运营过程中，通过打造故事性手工艺IP、引入用户共创机制、构建线上线下立体化传播模式来进一步增强小程序的影响力，为提升传统手工艺的数字化传播水平、提高创造性转化效能提供新路径。
This article investigates the current status of the inheritance and dissemination of tradi-tional handicrafts in the Shaoxing area using literature analysis and questionnaire survey methods, and analyzes their development trends and existing problems. The research finds that traditional handicrafts face challenges such as a shortage of technical talent, limited dissemination effects, and outdated product models in the new historical context. Based on these challenges and feedback from the questionnaire survey, the positioning and concept of the “Liuyi” mini-program design are determined. We believe that a specialized display and sales platform for traditional handicraft dig-ital collectibles can be created based on the development of WeChat mini-programs. In the actual operational process, the influence of the mini-program can be further enhanced by creating a sto-rytelling handicraft IP, introducing a user co-creation mechanism, and constructing an online and offline three-dimensional communication mode. This will provide a new path for improving the dig-ital communication level of traditional handicrafts and enhancing the efficiency of creative trans-formation.