泛娱乐化思潮影响下大学生集体主义价值观培育研究
Research on the Cultivation of Collectivism Value among College Students under the Influence of Pan-Entertainment Ideological Trend

网络的迅速发展，进一步扩大了以消费主义、享乐主义为核心的泛娱乐化对大学生集体主义观念的负面影响，主要表现为以自我为中心、集体意识淡薄、集体与个人关系认识弱化三方面。对此，文章提出通过营造网络环境、渲染校园文化优化教育环境；借助新型网络载体、举办集体实践活动拓宽教育途径；树立合作共同体理念、发挥朋辈榜样作用加强大学生自我教育，尽可能消除泛娱乐化思潮对集体主义教育影响，进一步提高思想政治教育实效性。
Centered on consumerism and hedonism, the negative influence of pan-entertainment on the collectivism of college students has been further expanded with the rapid development of the Internet. The negative impact is mainly manifested in three aspects: someone becomes self-centered, has a weak collective consciousness, and does not get an appropriate understanding of the relationship between the collective and the individual. In this regard, the article proposes to optimize the educational environment by creating a clean network environment and rendering a unique campus culture; students should take part in group activities online or offline to broaden the approach of education and to foster the vision of a cooperative community and set an example to strengthen college students’ self-education. As far as possible to eliminate the influence of pan-entertainment trend of thought on collectivism education, it can further improve the effectiveness of ideological and political education.