游戏战队传播模式研究——以《王者荣耀》为例
A Study on the Communication Model of Game Teams—Taking the “Arena of Valor” as an Example

随着数字文明时代的到来，游戏作为媒介的价值逐渐凸显，游戏传播渐入大众视野。区别于以往以游戏为媒介进行情感传播、文化传播、国际传播的相关研究，本文以《王者荣耀》为例，将更小视野下的游戏战队作为研究对象，探究战队内部的运行机制以及队内、队外传播方式。文章主要采用参与式观察法与深度访谈法，对《王者荣耀》这一网络田野点中的游戏战队进行了为期三个月的参与式观察，并用滚雪球抽样法选择访谈对象，最终对15位游戏玩家进行深度访谈，并对访谈文本进行深入分析。研究发现，游戏玩家以“趣缘”为纽带成立战队，战队成员在线上借助游戏语音系统互动，提升双方熟悉度，伴随着情感意愿的充实，玩家的交往由游戏平台转移到社交平台，逐渐到线下，为玩家的现实社会资本积累奠基。
With the advent of the digital era, the value of games as a medium has gradually been highlighted and game dissemination has entered the public eye. Differing from previous research on emotional communication, cultural dissemination, and interna-tional dissemination using games as a medium, this article takes the game team at a smaller level as a research object, using “Arena of Valor” as an example to explore the operational mechanism within the team and the internal and external dissemination methods. The article mainly adopts participatory observation and in-depth interview methods to conduct a three-month participatory observation of the game team in the online field of “Arena of Valor”. Using snowball sampling, 15 game players were eventually selected for in-depth interviews, and the interview texts were ana-lyzed in depth. The study found that game players established teams based on their “common in-terests”, and team members interacted with each other online using game voice systems, thereby enhancing familiarity and leading to the fulfillment of emotional desires. As a result, player interac-tions were gradually shifted from the game platform to social platforms and eventually into offline social spaces, laying the foundation for players’ accumulation of social capital in real life.