“一带一路”背景下南充丝绸文化传播的创新策略研究
Research on Innovative Strategies for the Dissemination of Nanchong Silk Culture under the Background of “The Belt and Road”

2004年，南充被授予中国西部唯一的“中国绸都”称号，在“一带一路”国家战略实施推进过程中，南充作为重要节点城市及丝绸文化之源，茧丝绸文化资源特色突出、优势明显。文章首先分析南充丝绸文化的重要地位，其次探讨南充丝绸文化在新时代背景下的传播困境，提出南充要充分利用丝绸文化元素构建城市形象，打造西部绸都会展品牌，打造南充丝绸文化影视动漫基地，打造特色丝绸文创IP品牌。
In 2004, Nanchong city was awarded the title of “China Silk Capital”, the only one in western China, in “The Belt and Road” national strategy to promote the implementation of the process, Nanchong as an important node city and the source of silk culture, cocoon silk cultural resources with outstanding characteristics and obvious advantages. The article first analyzes the important status of silk culture in Nanchong, then discusses the Nanchong silk culture in the con-text of the new era of communication dilemma, and proposes that Nanchong should make full use of silk culture elements to build the city’s image, build the western silk capital exhibition brand, build Nanchong silk culture film and animation base, and create a special silk cultural and creative IP brand.