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区域刻板印象研究述评
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Abstract:
区域刻板印象是对依据区域划分的人类群体所形成的知识、观念或预期。本文详细介绍了在区域刻板印象研究中最多采用的两种内隐测量方法：内隐联想测验(IAT)和刻板解释偏差(SEB)测验。并将国内外的研究成果，从存在性、准确性、稳定性、归因方式和形成原因这五个方面进行了整理与归纳。最后，从IAT与SEB在区域刻板印象研究中的适用性与测量侧重两个方面进行了讨论，同时探讨了区域刻板印象与心理地理区域的关系，并对今后的研究方向进行了展望。
Regional stereotypes are the knowledge, concepts, or expectations formed about human groups based on geographic divisions. This article introduced in detail the two most applied measure-ment methods used in the study of regional stereotypes: The Implicit Association Test (IAT) and the Stereotypic Explanatory Bias (SEB) test. At the same time, this article refined and summarized the existing empirical research results from five aspects: existence, accuracy, stability, attribution methods, and causes of formations. Finally, this article discussed the applicability and the differences in measurement emphasis between IAT and SEB in the study of regional stereotypes. Meanwhile, the relationship between regional stereotypes and psycho-geographical regions was discussed and the future research directions were proposed.
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