影响大学生对基因改造食品的认知、态度、以及购买意愿之研究
Variables Affecting College Students’ Perception, Attitude, and Purchasing Behaviors toward Genetically Modified Foods

本论文主要是研究性别、年级、收入、家庭所在地、专业等大学生属性，对大学生于转基因食品的认知、态度以及对转基因食品的购买意愿等的影响，使用在线问卷调查方式，调查对象为广西某高校的全体在校大学生。采用SPSS 26.0统计软件进行数据分析。研究结果显示：1) 男性在转基因食品认知程度高于女性；2) 来自城市的学生对转基因食品的认知高于农村的学生；3) 不同年级的学生在转基因食品的认知上存在显着性差异，大四学生认知程度明显高于大二学生，但大学就读的年级高低对学生在态度以及购买意愿上并无显着性差异；4) 不同家庭月收入的学生在对转基因食品的认知上有显着的差异，家庭月收入7000~10,000的学生在认知上的得分最高，但和其他的不同月收入程度的学生的差异并不显着。在态度以及购买意愿，家庭月收入的高低对学生的态度及购买愿并无显着的不同；5) 大学生对转基因食品的认知与态度以及购买意愿之间呈正相关，当学生对转基因食品的认知愈高，他们对转基因食品的态度愈是正面的，认知得分愈高，则有愈高的购买意愿。
The main purpose of this research is to study how variables including college students’ gender, grade, income, home location, and major impact students’ perception, attitude, and willingness to purchase genetically modified (GM) foods. An electronic-based questionnaire is distributed to all the students in one of the universities in Guangxi. The statistics software, SPSS 26.0, is utilized for data analysis. Results of this study show that: 1) Males’ perception regarding GM food is higher than females; 2) Students who live in the urban areas has higher perception compared to those who live in the rural areas; 3) For the perceptions of GM foods, there are significant differences among different college grades students. Seniors score significantly higher than sophomores. There are no significant differences among different grades of students’ attitude and purchasing behaviors regarding GM foods; 4) Family monthly incomes have no effect on college students’ attitude and willingness to purchase GM foods. Family monthly incomes have significant effect on students GM foods perception; students with a family monthly income—7001~10,000 scores higher than other students; however, the results were not significant; 5) There are positive correlations among college students’ perception, attitude, and purchasing behaviors regarding GM foods. When students’ perception of GM foods is higher, students’ attitude is also higher. The higher scores of GM attitude, the higher the perception, and the higher the willingness to purchase.