A SCALE DEVELOPMENT STUDY TO MEASURE OCCUPATIONAL CONCERN OF PUBLIC RELATIONS DEPARTMENT STUDENTS

In the literature, there has not been any scale to determine the occupational anxiety of Public Relations expert candidates. Therefore, the aim of this study is to develop "Public Relations Professional Concern Scale (PRPCS)" to determine the professional concerns of the candidates for PR professionals. As a result of interviews with senior students who were educated in Public Relations Departments of various universities with the help of experts in their field, a survey form was created. The scale developed as a result of the analysis was found to be a 5 factor structure. There are 15 items in the first factor, 10 items in the second factor, 6 items in the third factor, 7 items in the fourth factor and 6 items in the fifth factor. Relevant factors are named as "task and workplace-centered anxiety", "economic and work / life-centered anxiety", “occupational adequacy and confidentiality-centered anxiety”, “uncertainty-centered anxiety” and “instability and lack of self-confidence”. Cronbach alpha reliability coefficients for the factors are 0.91, 0.88, 0.86, 0.84, 0.74. The Cronbach alpha coefficient for the overall scale is 0.95. The test-retest reliability value is 0.93. The scale obtained is capable of measuring the concerns of public relations expert candidates. It is thought that the relevant research is important in determining the relevant concerns of public relations expert candidates in transition from University for occupational life and in predicting what can be done on the subject