Millennial workers occupy the majority of employment positions worldwide,
which is a concern to business leaders in the United States related to having
knowledge and ability to train, motivate, and retain millennial employees.
Using Gilbert’s behavior engineering model as a conceptual framework, this
multiple case study explored the strategies that business leaders used to
motivate millennial employees. The study population included 4 leaders of small
restaurant businesses in eastern North Carolina, USA. Data were collected from
semistructured, face-to-face interviews using 7 open-ended questions and a
review of company documents, websites, and social media. Data were coded and
analyzed following Morse’s method of data analysis. Three themes emerged from
data analysis: rewards and recognition, high-quality leader-member
relationship, and professional development. The findings of this research are significant
for small business leaders who want to implement effective motivational
strategies to manage millennial employees to keep their organizations
productive and profitable. The implications of this study for positive social
change include the potential to help millennial workers grow in their careers,
become financially stable, and develop into prospective leaders prepared to
proper their organizations and societies in the future.
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