E-BUSINESS AND ITS APPLICATION IN KOSOVO

Sa？etak The development of Internet Technology has enabled the development of economic branches that use the Internet to realize a successful business. So the internet has influenced in the creation of a market which is growing so quickly as by doing business but also in the communication between consumers and business partners. Nowadays, almost all companies have access to the Internet and most of them use the internet to sell their products or provide their services across the world. This way of doing business is called "e-business" and refers to all forms of business that are conducted online. While for Kosovo, which is my case of study e-business is a new field and almost unknown to a large part of its residents. The Kosovars are known as very large users of the Internet, but they have not yet gained the culture and the trust to begin with purchases and sales through internet. Best known model of e-business in Kosovo is the e-banking, although we can see some small movement towards the development of other models despite the lack of market for this area of business