爱马仕高级成衣女装色彩要素应用研究
Application Research on Color Elements of Hermes Haute Couture Women’s Wear

品牌色彩系统对品牌风格的确立和品牌形象的建立有着直接的影响。本文针对色彩要素在服饰类奢侈品牌设计中的应用开展，选择爱马仕的春夏成衣女装作为研究对象，分析其高级成衣女装用色特点。研究采用色彩量化解析与对比分析法对2016到2020年爱马仕的春夏成衣色彩制作年度色卡，从色彩色相、纯度、明度、冷暖四个维度，分析爱马仕女装在色彩上的设计特点，研究爱马仕高级成衣女装的色彩应用的用色特点和用色趋势。通过研究，旨在对奢侈品中色彩要素的应用进行有意的理论总结和探讨。研究表明：爱马仕品牌春夏女装高级成衣的用色倾向为爱马仕春夏季节倾向于明亮的浅色色调。除无彩色和品牌标志色爱马仕橙外、黄色和红色系为品牌常用色。
The brand color system has a direct impact on the establishment of brand style and brand image. Aiming at the application of color elements in the design of luxury clothing brands, this paper chooses Hermes’ spring and summer ready-to-wear women’s clothing as the research object and analyzes the color characteristics of haute couture women’s clothing. Study used color quantitative analysis and contrast analysis of 2016 to 2020 hermes spring and summer clothing make annual color card, color from the color hue, purity, lightness, four dimensions of changes in temperature, analyze love horse lady perfectly on the color design characteristics, and research Hermes haute couture dress color color characteristics and color trend of application. The purpose of this paper is to summarize and discuss the application of color elements in luxury goods. The research shows that hermes’ spring/summer women’s haute couture colors tend to be bright light colors in Hermes’ spring/summer season. Except for the colors without color and brand logo hermes orange, yellow and red are the commonly used colors of the brand.