从《公主连结Re：Dive》国服代理看中国游戏出版
Study on Chinese Game Publishing from the Agent of National Service of “Princess Link Re: Dive”

随着移动互联技术的发展和智能终端设备的普及，移动游戏产业发展迅猛。首先，文章以《公主连结Re：Dive》国服代理的审批过程审视了中国游戏产业的监管制度，并以美国ESRB为对比案例，分析中外网络游戏监管的不同政策和方法。其次，文章回顾了2018年中国网络游戏暂停审批的9个月带来的市场冲击，并以腾讯游戏和bilibili (B站)两家游戏平台为例，分析版号寒冬中企业盈利的关键因素。再次，文章从企业经营和政府监管两个方面对未来中国网络游戏产业的发展提出思考，希望促进中国网络游戏产业健康发展。
With the development of mobile internet technology and the popularity of intelligent terminal equipment, the mobile game industry has developed rapidly. Firstly, this paper examined the reg-ulatory system of the Chinese online game industry with the approval process of the national ser-vice agent “Princess Link Re: Dive”. Taking ESRB in the United States as a comparative case, the paper analyzed the different policies and methods of online game regulation in China and abroad. Secondly, the paper reviewed the market impact brought by the nine months suspension of ap-proval of online games in China in 2018, and took Tencent Game and bilibili (B Site) as examples to analyze the key factors of enterprise profitability in the Cold Winter of Version Number. Thirdly, the paper put forward some thoughts on the future development of Chinese online game industry from two aspects of enterprise management and government supervision, hoping to promote the healthy development of online game industry in China.