The sublime attraction of active volcanoes: An exploration of tourists’ experiences during a long

This article attempts to understand the value and meaning of a hazardous natural environment for tourists. It focuses on the attraction of volcanic sites in the eyes of sensation-seeking hikers. The research is based on a participatory observation study and in-depth interviews with 11 hikers on the Laugavegur hiking trail, in the Highlands of Iceland. The research questions addressed in this article are, do hikers experience a threat from the natural environment, and does a hazardous environment contribute to a feeling of the sublime? In support of the theories put forth in the article about sensation seekers, risk perception, its heuristic traps and sublime feeling, the article argues that tourists perceive risks in the hazardous environment in a positive way, as something spectacular, unique and sublime. Thus, their positive risk perception of existing potential environmental hazards encourages tourists to ignore signs of risks and hazards and subsequently puts them in unnecessary danger