The Past is Long

The main goal of this study is to examine the political influence of Park Chung Hee (PCH) nostalgia on citizens’ support for Park Guen-hye (PGH) in the 2012 Korean presidential election. The 2012 presidential election offers a rare opportunity to test the political influence of PCH nostalgia on citizens’ electoral choices. To do so, this study analyzes dual aspects of PCH nostalgia and its influence on voters choosing PGH in the 2012 presidential election: voter preference for PGH, and voter identification with developmentalism, the PCH government’s dominant ideology. The findings of this study confirm that both aspects of PCH nostalgia significantly influenced citizens who chose to support Park Chung Hee’s daughter. These findings also have comparative implications, relevant to similar political situations in other emergent democracies