随着网络技术的发展，基于第三方支付平台的公交移动支付方式越来越普遍。而第三方支付平台的盈利情况，也是公交移动支付公司所要重点考虑的问题。本文根据大量数据，先运用交叉统计的方法，分析了某城市乘车人的出行支付方式；接着结合风险等因素，建立公交移动支付公司盈利的线性回归模型，并分析其收支、盈利情况；最后，根据定价模型拟写商业计划可行性报告并提出增加公司盈利的可行性建议。本文所涉及数据来自于2018年大学生数学建模挑战赛D题。
With the development of network
technology, public mobile payment methods based on third-party payment
platforms are becoming more and more popular. The profitability of third-party
payment platforms is also a key issue for public transport companies. Based on
a large amount of data, this paper first analyzes the travel payment method of
passengers in a certain city by using cross-statistics method. Then, based on
the factors such as risk, the linear regression model of the profit of public
transport companies is established, and its income and expenditure and
profitability are analyzed. Finally, according to the pricing model, a business
plan feasibility report is prepared and a feasible proposal to increase the
company’s profit is proposed. The data involved in this paper comes from the
20th Mathematical Modeling Challenge of College Students.
