The main reason for the unsatisfactory performance of Chinese corporate social
responsibility practice is that corporate managers still have different degrees
of misunderstanding about corporate social responsibility. It is of great
significance to clarify the existing problems in the management of corporate
social responsibility and put forward scientific strategic management methods
of corporate social responsibility.
References
[1]
Burke, L. and Logsdon, J.M. (1996) How Corporate Social Responsibility Pays Off. Long Range Planning, 29, 495-502. https://doi.org/10.1016/0024-6301(96)00041-6
[2]
Qi, Y.S. and Huang, Z.D. (2014) The Relationship between Strategic Corporate Social Responsibility, Open Innovation and Corporate Performance. Reform of Economic System, No. 6, 116-120.
[3]
Chernev, A. and Blair, S. (2015) Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility. Journal of Consumer Research, 41, 1412-1423.
https://doi.org/10.1086/680089
[4]
Porter, M.E. and Kramer, M.R. (2006) Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84, 78-92.
[5]
Bhattacharyya, S.S. (2010) Exploring the Concept of Strategic Corporate Social Responsibility for an Integrated Perspective. European Business Review, 22, 82-101.
https://doi.org/10.1108/09555341011009025
[6]
Luo, W. (2011) Conceptual Model Construction of Strategic CSR Activity Recognition. Commercial Times, No. 1, 59-61.
[7]
Wang, S.N., Hu, S.S. and Qian, X.J. (2011) Probe into the Future of Strategic Corporate Social Responsibility Research. Foreign Economics & Management, 33, 57-64.
