Bike sharing is a booming industry in China during the past two years. Mobike,
one of those bikes sharing companies, has distinguished itself from the
competitors by its operations management. This essay focuses on the evaluation
of how Mobike Company manages their bikes and how does the company
control their quality. The bike sharing company needs to fulfill the demand
during rush hour so it is an inevitable issue about capacity, inventory and
control to a bike sharing company. At last, the essay gives recommendations
related to the evaluations for improvement.
References
[1]
Zhang, L., Zhang, J., Duan, Z. and Bryde, D. (2015) Sustainable Bike-Sharing Systems: Characteristics and Commonalities across Cases in Urban China. Journal of Cleaner Production, 97, 124-133.
[2]
Brennan, M. (2017) Mobike White Paper Report Released.
https://chinachannel.co/mobike-white-paper-report-released/
[3]
Stevenson, W. (2014) Operations Management. 113-114.
[4]
Slack, N., Brandon-Jones, A. and Johnston, R. (2011) Essentials of Operations Management. Pearson Education Limited, Harlow, United Kingdom, 192-221.
[5]
Yu, D.S. and Shang, L.C. (2017) Opportunities and Challenges Faced by Share Economy: Taking Sharing Bicycle as an Example. 2017 2nd International Conference on Modern Economic Development and Environment Protection (ICMED 2017), Qingdao, 16-17 December 2017, 254-258.
https://doi.org/10.12783/dteees/2017/19777
[6]
Howells, K. (2017) Mobike Unveils New Model.
https://www.bikebiz.com/news/mobike-unveils-new-model
[7]
Horwitz, J. (2017) One of China’s Top Bike-Sharing Startups Is Now Paying Users to Ride Its Bikes.
https://qz.com/942372/mobike-one-of-chinas-top-bike-sharing-startups-is-now-paying-users-to-ride-its-bikes/
