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竞争环境下不同顾客选择行为的可替代产品动态定价

Keywords: 动态定价,可替代产品,顾客选择

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Abstract:

提出了考虑不同顾客选择行为的两个销售商销售可替代产品动态定价博弈模型,模型中将潜在顾客分为3种类型:到达立即从销售商1购买产品的销售商1的忠诚顾客,到达立即从销售商2购买产品的销售商2的忠诚顾客,以及没有销售商选择偏好依据MNL模型以一定概率购买销售商1或2产品的一般顾客.研究结果证明了纳什均衡价格的存在性,并应用数值算例讨论了多周期纳什均衡价格的性质.

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