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基于利他属性的双渠道供应链研究

, PP. 126-134

Keywords: 利他属性,双渠道供应链,渠道效率,帕累托改进

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Abstract:

?针对电子渠道和传统零售渠道之间复杂的关系,本文构建了一个基于利他属性的双渠道供应链模型,探讨了渠道替代率和利他属性对模型的影响。首先,分析集中决策模型,给出了均衡解和供应链的最优收益,结果表明渠道替代率越高,供应链的最优收益越低;然后,在分散决策模型中,采用斯坦格尔伯格博弈的方法,探讨渠道替代率对决策变量和目标函数的影响,并研究利他属性与渠道效率的关系,结果表明利他属性的存在有助于提高供应链的渠道效率。在此基础上,讨论了供应链模型的帕累托改进区间,给出了获取改进区间的条件。最后,通过数值分析,揭示了利他属性与供应商和零售商收益的关系。

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