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向下降价秒杀中顾客秒杀策略以及卖方期望收益分析

, PP. 18-25

Keywords: 秒杀,网上拍卖,投标策略,电子商务

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Abstract:

?本文以流星秒杀网采用的向下降价秒杀规则为研究对象,分析了顾客参与秒杀的均衡策略以及卖方获得的期望收益;在此基础上,将向上加价秒杀与向下降价秒杀进行了对比;最后,讨论了秒杀起始价、价格下降幅度以及投标费用对卖方期望收益的影响,并得到了一些结论。

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