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-  2008 

游客感知视角下的旅游地竞争力结构方程模型

DOI: 10.11821/yj2008030023

Keywords: 旅游地竞争力,游客感知视角,结构方程模型,均值模型,九寨沟,庐山

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Abstract:

摘要: 以世界遗产地九寨沟和庐山为例,基于游客感知视角,经过验证性因子分析、复核效度检验、因素恒等性检验发现,游客感知理论模型具有跨样本的稳定性和有效性。均值模型研究发现,除了服务感知结构变量,游客对九寨沟的资源和社区态度感知都显著优于庐山,总体满意度与忠诚度也好于庐山,因此九寨沟具有更突出的旅游竞争力。本研究拓展了旅游地竞争力定量评价研究方法,创新地将结构方程均值模型成功应用于不同类型的旅游地,建立社区态度结构变量,定量测度了社区利益主体与游客之间存在的交互作用,显示旅游地建设不能忽视社区各利益主体对游客和旅游业发展的态度。

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