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-  2011 

网上零售企业的空间组织研究——以

DOI: 10.11821/yj2011060001

Keywords: 电子商务,网上零售业,空间组织,当当网

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Abstract:

摘要: 零售商业活动及其空间组织历来是城市和经济地理学研究的重要主题之一。伴随着新的信息和通信技术的应用和普及,一种新的商业业态——网上购物,正在被越来越多的商家和消费者所接受。这一趋势对零售业的价值链、商业模式以及空间组织均产生了不可忽视的影响。本文试图通过对国内主要的电子商务企业之一"当当网"的研究,初步探讨网上零售企业的空间组织及其影响因素。研究表明,地理因素和地理过程是网上零售业发展中值得关注的层面。首先,与已往的技术创新一样,在电子商务条件下,零售企业的扩张在中国仍然遵循等级式的路径。其次,信息基础设施、物流配送和支付手段的完善程度决定了该地区网上零售业的发展水平,而这些条件最终取决于经济发展水平。最后,在宏观层面上,网上零售企业的空间组织和扩展与传统零售企业的差异并不显著,并仍受到地理因素的制约

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