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ISSN: 2333-9721
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Developing students’ entrepreneurial spirit

Keywords: Entrepreneurship , Online media , Marketing research , Business plan

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Abstract:

This paper contains a research study about the necessity to develop the entrepreneurial spirit in universities and how students could be involved in such initiatives. A qualitative research based on three focus groups was conducted, having as main objective to identify students’ opinions regarding the initiative to develop an on-line magazine for students and young people. The results reveal that students prefer the online media to the traditional ones and the pilot numbers of the magazine received good appreciations. A business plan for the future development of the magazine is also presented.

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