Leveraging Employee Engagement Surveys Using the Turnover Stimulator Approach: A Case Study of Automotive Enterprises in Thailand

Employee engagement and retention has long been a pressing management concern in Thailand’s automotive sector. This study demonstrated how to improve the utilization of employee engagement surveys that are customarily conducted by many companies. An 8-item questionnaire was utilized on a sample size of 336 employees from a chosen automobile distributor. Engagement mean scores were analyzed and compared for current and exiting employee groups. Statistically significant differences among mean scores, if found, were then used as the turnover stimulator. By comparing engagement mean scores for each independent factor with the stimulator threshold, the risk-prone turnover group could be identified and monitored closely. In particular, this turnover stimulator can be used to supplement a regular engagement survey and further point out areas or groups needing immediate managerial attention.