Quality Dimension for Elderly Service in Taiwan Hotel Industry

The author conducted a questionnaire survey on randomly selected elderly tourists from three hotel groups in Taiwan: international group, domestic-business group, and domestic-tourist group. Based on the literature, the author developed a questionnaire and asked these tourists to rate the hotels in which they were staying on three quality dimensions: brand awareness, hotel facilities, and hotel services. Through the questionnaire survey, the author wanted to determine the performance of the three hotel groups according to the perceptions of their elderly tourists and any significant differences in tourists’ perceptions on the three quality dimensions. We found statistically significant differences in perception among the abovementioned three dimensions.