The Joint Moderating Effect of Location and Culture on Small Firm Performance

Due to the inconsistent findings on the influence of entrepreneurial factors on the firm performance, the author therefore proposed a contingency model in which the effect of individual determinants, external factor and firm characteristics are to be moderated by location and culture. As a result of this, a cross-sectional study of questionnaire survey approach was conducted and data was generated from 182 entrepreneurs/owner-managers of small firms in both manufacturing and service industries in Lagos through self-administered questionnaire procedure. The findings indicate that location and culture is insignificant in jointly moderating the relationship between individual determinants, external factors and firm characteristics, and firm performance.