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STRUCTURAL AND FUNCTIONAL ANALYSIS OF CLIENT CAPITAL JSC "ELECTROVIPRYAMITEL"/СТРУКТУРНО-ФУНКЦИОНАЛЬНЫЙ АНАЛИЗ КЛИЕНТСКОГО КАПИТАЛА ОАО ЭЛЕКТРОВЫПРЯМИТЕЛЬ

Keywords: company's market value , intellectual , structural and human capital , client capital , customer relations , capital of values , brand and relationships , customer value products , customer loyalty and awareness , brand

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Abstract:

The author has developed a methodology for identification of client capital in the assets of the company. Structural and functional analysis of client capital was held by the example of an industrial company Electrovypryamitel

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