THE WAY TO ENHANCE THE VALUE ADDED: SATISFYING THE NEEDS OF TIME CONSCIOUS CONSUMERS IN THE FOOD MARKETS

The changes of the life style and the way of life have an impact on the preferences of food consumers. The free time not only means an opportunity to have a rest for the consumer of the 21st century, but the customers make efforts to spend it diversely in accordance with the actual trends. The accelerated rhythm of life, the social changes cause the revaluation of the quality of life. A growing stratum is effected by the accelerated pace of work and life and as a result of it the role of time that can be spend up freely is becoming more valuable, determining the way of food consumption and the choosing of the place where to have meal.