Trust Management: Literature Review

The concept of trust has become popular in public debate andacademic analysis. In high income countries this interest is associatedwith concern for the decline of trust in governments andprofessionals, and in developing countries has been promptedby debates around the motion of social capital. Trust has beenidentified as a major factor influencing such things as capital investment,relationship marketing, cross-cultural communication,learning and various types of cooperation. Trust management isbecoming also very important inside the organization. The studywill review empirical research on organizational trust. The purposeof the study will be also evaluation of the advancements andsetbacks in current empirical research in terms of managementorganizational trust. This paper will analyze the theoretical approach,the conceptualization and the measurement issues coveredin studies on management organizational trust. Althoughtrust has emerged as an important factor in organizational relationships,there are still major conceptual and methodologicalchallenges to be met when studying this complex concept.