A STUDY OF THE DIFFERENT FACTORS THAT AFFECTING THE SUPPLY CHAIN RESPONSIVENESS

Supply chain management is a source of getting competitive advantage and sustainable growth for the firms on their rivals. Small and medium size industries in Pakistan and in other less developed countries are facing obstacles in responsive coordinated supply chain due to limitedresources and improper guideline. The aim of this research is to test develop a theoretical framework to test it empirically to enhance the coordination in supply chain. SPSS software is use to evaluate the findings of this research. The results are found through regression analysis that helps to find weak factors of supply chain factors that are in interest of this study. There are total 32 enablers that have developed on the base of literature review. These are furtherdivided into six categories that are: top level commitment, mutual understanding, organizational factors, flow of information, relationship and decision making and supply chainresponsiveness. This study has observed that all variable have significant relationship with supply chain coordination but top level commitment and flow of information have need to improve . This study is conduct only three manufacturing firms in one city of Faisalabad,Pakistan. That further use for the whole firms in Pakistan for the betterment of supply chain coordination. The research paper evaluates the factors that help to build a responsive and coordinated supply chain in Pakistan’s environment. Further these factors with improvement can enhance the supply chain coordination of the firms.