Supplying policy model of retailer considering traffic congestion cost
考虑交通拥堵成本的零售商供货量决策模型

Introduction to traffic congestion cost factor, assuming that there were some traffic congestion on the road between retailer's distribution centers and markets, this paper built the supplier's price choice model and retailer's supplying model. By using the method of dynamic game, this paper got the equilibrium of the supplier and the retailer based the maximum of profit respectively. Researched on the simplified supply chain network, it verfied the model. The results show that, with the traffic congestion cost factor increasing, the retailer will decrease the supply quantity to markets, by rising the market price and reducing the transportation cost to make up for the increased cost of traffic congestion.