La Extensión Universitaria y la Promoción de Salud en la Atención Primaria, Universidad Médica de Pinar del Río

university extension must be in the line of the strategic perspective and its respective expression within the strategic planning toward higher medical education, institutions and their structures. currently, the universalization of higher medical education is a reality in cuba, and the need of a strategy to strengthen primary health care by means of health promotion is imperative; as well as the university extension within the community and to the community. methods such as: literature reviews, comparative and historical-logical, surveys together with theoretical precepts which respond to the conception of the mentioned strategy were used. health promotion is the axis of the university extension in cuban medical universities, contributing to the development of individual and collective awareness with the capacity of action simultaneously, and through projects into the main aspects: university and extra-university activities to identify the most important health needs in the community.